In the last 7 days, we’ve seen Apple go on a mission to lose friends and alienate gamers.
With drones of people crying out for the ability to play Stadia on their iOS devices and Microsoft partnering with Samsung for the launch of xCloud on the Galaxy Note 20 series, we finally saw a statement from Apple last week regarding cloud gaming platforms and their respective applications, which was shared with Business Insider.
So what was that statement?
The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.
Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.
Aside from the obvious, that this is clearly engineered by monetary motives, I feel that what we’re seeing is a brand who used to be renowned for their innovation, demonstrating a lack of understanding in how the technological world has evolved around them.
We’ve seen Microsoft condemn this decision, by way of a statement that Apple “stands alone” in denying consumers the benefits of cloud gaming. This was swiftly followed by Facebook confirming to the verge that Apple users suffer from an inferior experience as they removed gameplay functionality from their Facebook gaming app.
Are Apple really turning their back on a multi-billion dollar industry? It certainly seems that way. This is vastly different to their other policies which seemingly think it’s acceptable for the likes of Netflix, Prime Video and Spotify to feature on their App Store despite the individual titles from their respective platforms not featuring in their charts.
I can see a vast number of users who will prioritise their ability to game on their desired platform over their brand of phone, dealing a further blow to Apple’s market share and revenues.
How does this affect your next mobile phone choice when you are due for a renewal? Let us know below!